Fluncy is a website for improving public speaking skills.

The logotype is based on Lato Black Italic.

Lato is a strong typeface to start with, the letters are optically adjusted, notice how the stem on the ‘n’ is less wide at the top.

Usually in typography letters don’t always look good and consistent when they are metrically adjusted, that’s why optical adjustments are made.

In this example, it was made so that the joint doesn’t look heavy, plus the top of the stem looks aligned with the bottom of the stem.

The ‘u’ and ‘n’ mirror each other for the sake of consistency with a tiny adjustment on the ‘u’.

Lato is a sanserif typeface family designed in the Summer 2010 by Warsaw- based designer Łukasz Dziedzic.

 

Modified version

Outline version

Vector details

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