Client
Path
Services Provided
Custom Logotype

Path is an animation studio based in Lyon, we focused on a logotype that evokes motion and friendliness. The brush-script style communicates a lot of motion and energy through the smooth curves, transitions, and ligatures, it was quite obvious to take that direction with a slanted baseline to emphasize the feeling of motion.

Early type exploration

Chosen sketch to be vectorized

Digitized logotype

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