Early handwritten logotypes.

A lot of sketches were created first, we then choosed the 3 versions above as a reference for the digitized logo, the goal of this early exploration was to find a wordmark that embodies a natural movement and a beautiful composition. The final wordmark has a different and memorable ‘Q’ that is used as a stand-alone icon due to size contraints (App icon, social media …)

The final digitized wordmark.

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