The Citizen’s is a Coffee Bar with a cozy atmosphere where people can sit, talk and enjoy the moment.

The goal was to create wordmark that was simple, bold, sharp and with character. It is a challenge to translate such characteristics into a piece of type as every little detail can completly change the outcome of the mark.

Composition, spacing, the letterforms, the weight of the strokes, each component is of equal importance because only together do they bring to fruition a balanced and beautiful logotype.

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