The difference between a brand and a logo

A brand and a logo are different but many people seem to be confused about the difference between each one of them.
Some say a brand is a logo, “you just need to put that logo on the product and that’s it”, but that’s not true, a logo is a mark that helps identify a brand. The brand has a promise to give, standards to live up to, a way of seing the world, a vision, a purpose, an experience or experiences to deliver to their customers. A brand is everything that is tangible and intangible.

What is a brand?
Marty Neuimer’s defines a brand in his book « The Brand Gap » as a person’s gut feeling about a product, service or organization.
In short a brand is the way in which a company, organization, or individual is perceived by those who experience it.
This is why people stick with a brand even if a another brand has a better product (Example: Apple vs Samsung)

What is a logo?
A logo is a visual representation of a brand. The role of a logo is identification, not communication. A logo can’t represent or illustrate everything about a brand. Supporting assets such as typography, color palettes, photography, illustrations and every other visual element make the visual identity of the brand.


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