The Citizen’s
Services Provided
Custom Logotype

The Citizen’s is a Coffee Bar with a cozy atmosphere where people can sit, talk and enjoy the moment.

The goal was to create a wordmark that was bold, sharp and with character. It is a challenge to translate such characteristics into a piece of type as every little detail can completely change the outcome of the mark.

Composition, spacing, the letterforms, the weight of the strokes, each component is of equal importance because only together do they bring to fruition a balanced and beautiful logotype.

Type exploration and chosen draft

Refinement process

Horizontal lock-up for The Citizen’s.

Vertical lock-up for The Citizen’s.

Labels made for coffee pouch bags.


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