Thomas Kessler

Personal Tailoring

Dog's best friend

From fabric and lining to cuts and trims, Thomas Kessler offers personal tailoring services to men who want to have the exclusivity of owning a personally tailored suit which is considered the backbone of many men’s working wardrobes.

Thomas_kessler_lance

The exploration phase was about exploring different signature styles, and discovering which style would suit the brand. We discovered that a clean signature wordmark is what would work best for the brand.

The exploration phase was about exploring different signature styles, and discovering which style would suit the brand. We discovered that a clean signature wordmark is what would work best for the brand.

The exploration phase was about exploring different signature styles, and discovering which style would suit the brand. We discovered that a clean signature wordmark is what would work best for the brand.

The exploration phase was about exploring different signature styles, and discovering which style would suit the brand. We discovered that a clean signature wordmark is what would work best for the brand.

Thomas_kessler_lance_drafts
Thomas_kessler_notes

After digitizing the first version of the logotype, I annotated what should be fixed to improve the consistency of the wordmark.
We didn't go for a perfect spacing in order to create an organic feel.
We wanted to keep little imperfections to create that feel while still having a clean hand-drawn look.

After digitizing the first version of the logotype, I annotated what should be fixed to improve the consistency of the wordmark.
We didn't go for a perfect spacing in order to create an organic feel.
We wanted to keep little imperfections to create that feel while still having a clean hand-drawn look.

Thomas_b3
Thomas_kessler_m
Thomas_kessler_box_lance
TKK

Scope:
Custom Logotype
Monogram

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