A new way for building voice apps
Voiceflow is a web application that helps people design, prototype, and build voice apps without coding. The app has been featured in TechCrunch, in Product Hunt as the #1 Product of the day and as the #2 Product of the week.
Exploring different directions was key to discover how the letterforms could work together and what parts we could leverage to create a memorable and unique wordmark.
The first capital letter is distinctive and memorable enough to be used as a stand-alone icon across different channels where the full wordmark doesn't fit.
Lance understood our brand direction from day one and delivered a logo that captured the creativity and professionalism of our brand.
Voiceflow old logo featured a lettermark paired with a typeface (Lato). Using a typeface as a wordmark isn't always a good idea because typefaces are usually meant to be readable, as such they lack character and personality.
The new wordmark was created completly from scratch. From idea — sketches to manual vectorizing. The final result is a memorable and ownable wordmark, making Voiceflow stand out amongst its competitors.