Client:
Voiceflow
Scope:
Custom logotype
Stand-alone Icon

Voice apps without code
Voiceflow is a web application that helps people design, prototype, and build voice apps without coding. The app
 has been featured in TechCrunch, in Product Hunt as the #1 Product of the day and as the #2 Product of the week. 

Voice apps without code
Voiceflow is a web application that helps people design, prototype, and build voice apps without coding. The app
 has been featured in TechCrunch, in Product Hunt as the #1 Product of the day and as the #2 Product of the week. 

Voiceflow_wordmark

We started drawing sketches to get to know how the letters will work together and what parts we can make interesting to create a memorable and unique wordmark. We came up with an interesting 'fl' ligature and a distinctive 'V' that can be used as a stand-alone icon. 

We started drawing sketches to get to know how the letters will work together and what parts we can make interesting to create a memorable and unique wordmark. We came up with an interesting 'fl' ligature and a distinctive 'V' that can be used as a stand-alone icon. 

Voiceflow_sketch_4
Voiceflow_sketch_1
Voiceflow_sketch_2
Voiceflow_sketch_3
Voiceflow_gif

After many iterations thanks to the feedback of Michael Hood and his team we ended up on the final version shown below. 

After many iterations thanks to the feedback of Michael Hood and his team we ended up on the final version shown below. 

Voiceflow_l

The first capital letter is memorable enough to be used as a stand-alone icon across different channels where the full wordmark doesn't fit.

The first capital letter is memorable enough to be used as a stand-alone icon across different channels where the full wordmark doesn't fit.

Voiceflow_02

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