Casper is on a mission to improve the health and lives of the world through guided meditation sessions and mindfulness training.
Full of air
We created a wordmark that emulates fullness and abundance. Do you know that feeling after a good session of meditation where you feel grounded and full of energy? That's what we wanted to recreate with Casper's wordmark.
Say hello to Casper
A mascot was born out of Casper's logotype. The letter 'c' and 'e' naturally illustrated the transition from an overwhelming state to a more happier and grounded one.