Juicy Beast is a small indie studio specialized in developing accessible and slightly weird video games. Even more so, Juicy beast is 4 friends making games for fun’s sake.
Juicy Beast had already an existing wordmark that was paired with a basic font. Our goal was to create a wordmark that could fit with the existing mascot.
Due to wordmarks looking bolder on black backgrounds, I delivered a slightly thinner version that is meant to be used on white backgrounds.
Lance quickly understood what we were looking for and delivered a solid wordmark that fits our branding.