Juicy Beast is a small indie studio specialized in developing accessible and slightly weird video games. Even more so, Juicy beast is 4 friends making games for fun’s sake.

Juicy Beast had already an existing wordmark that was paired with a basic font. Our goal was to create a wordmark that could fit with the existing mascot.

Due to wordmarks looking bolder on black backgrounds, I delivered a slightly thinner version that is meant to be used on white backgrounds.